Yogyakarta, May 21, 2025 — Students of the Sharia Financial Management Study Program, Faculty of Islamic Economics and Business (FEBI), UIN Sunan Kalijaga Yogyakarta got an unusual learning experience in the Company Visit & Batik Workshop Series activity with Aruna Creative. Taking place at the Aruna Creative studio, Rejowinangun, the activity which took place from 13.00 to 17.00 WIB carried an interesting theme: "Innovation and Sustainability in Halal Fashion: Business Strategies, the Hijrah Trend, and Enhancing Customer Experience."

More than just an industrial visit, this activity is a collaborative learning space that equips students with insights into creative business strategies based on Islamic values, the hijrah trend in the fashion world, and the importance of building a memorable customer experience. The atmosphere became even more lively when the participants were invited to directly make batik using canting a traditional tool for writing batik accompanied by experts from Aruna Creative. In addition to practicing batik, participants were also introduced to the philosophy and symbolism of batik motifs in the context of Nusantara culture and modern Muslim fashion.

This workshop also presented an inspiring resource person, Yuliana Fitri as the Founder of Aruna Creative, who shared the story of the ups and downs of building a halal fashion brand that is not only aesthetic and trendy, but also sustainable and socially empowered. Guided by moderator Anniza Citra Prajasari, MA, a lecturer at FEBI UIN Sunan Kalijaga, the discussion was interactive and opened up space for reflection and motivation for participants.

Aruna Creative itself is a local fashion brand that has made various international achievements. Starting from entering the top 10 Brilliant Young Entrepreneurs 2022, becoming the Top 2 Brand in the Business Matching Brilianpreneur Event 2023, to appearing as a representative of women's empowerment for UN Women. Its work also reaches various prestigious events such as Jakarta Muslim Fashion Week, Asia Pacific Rayon Fashion Festival, INA–SEOUL Festival 2023, to Shanghai CINA 2024.

FEBI UIN Sunan Kalijaga would like to thank Aruna Creative for the inspiring and educational collaboration. It is hoped that activities like this can continue as a bridge between the academic world and the halal creative industry, while also fostering students' enthusiasm for working and entrepreneurship in the sustainable economic sector.